Social Media: The Basics

I have found there is a wide range of social media knowledge among my United Kitchen entrepreneurs - but no matter what age you are there is always more to learn!

Social media should be your best friend as a new small business, think of it as free advertising!

The main thing to remember is that, like anything else, it takes time to get used to posting on social media so be patient as you figure out what works for you.

With that being said, get ready for a crash course in social media for your food start-up :)

Instagram - the Big Kahuna

Posting:

How often?  Weekly, at a minimum

What to post? Good pictures of product, behind the scenes photos, new products, promotions, be creative

HASHTAGS: USE THEM

-especially Chicago-specific (#312food #infatuationchi #chicagoeats #chicagofoodauthority #likefoodchicago #EatingGoodChicago) or location specific if you aren't located in Chicago

-use a variety of hashtags (some very popular ie. #chocolate #sweet, some less popular #eattheburbs #shopsmall #local)

-use your brand, #gravy #unitedkitchen

Followers:

Don’t sweat it if you don’t have many at first

Follow and like people who are using the same hashtags as you

Pro Tip: Follow the followers of another similar or nearby business

Check out United Kitchen on Instagram for inspiration :)

Facebook - Still necessary but catering to an older crowd

Don’t use too many hashtags – see note about editing posts

Try to engage, ask questions, offer promotions/prizes to incentivize engagement

Engagement increases your visibility to new potential customers(Friends of current customers will see your post if their friend likes/comments/shares it)

Create a business page separate from your personal account – share some posts on your personal page but try to keep it separate

Linking Accounts-

Link your Instagram to your Facebook, Twitter etc. so you don’t have to manually post on each account – but still post some “exclusive” content on each platform so that people have a reason to follow you on both Facebook & Instagram

Pro tip: “edit” your Instagram posts on Facebook to delete some of the hashtags and tag any applicable people

Other Platforms:

Pinterest – particularly if you can make your product an “ingredient” (blog)

Twitter – dying out, just link to your Facebook

LinkedIn – not super necessary but you should make a profile for yourself and list your title at your company, can be good for networking